Commitment Policy - Craftmanship


Perfected unique specimen

Characteristics which turn a brand into a legend.

For a child’s toy, a child’s life-long companion, to be welcomed into the famous home of the Steiff family it must first receive the Steiff seal of approval - the famous trademark “Button in Ear”. The Steiff “Button in Ear” design may vary. A yellow tag attached to the Button indicates the toy is part of the current range. A white tag with red writing attached to the button is gifted to all the Steiff limited editions. And a white tag with black writing attached to the button is gifted to all the Steiff limited edition replica designs.

Original Collection

Every original Steiff animal shows with the world-famous trademark, the Steiff "Button in Ear", that it comes from the best house - and every Steiff teddy bear and Steiff animal proudly wears an ear tag as a distinguishing mark. The yellow Steiff ear tag with red lettering is well known to small and large Steiff friends: It shows that it is one of the many wonderful animals and Teddy bears from the wide, unlimited Steiff assortment - an unmistakable original from the famous traditional house.

A Steiff animal becomes unique with the last step, the shooter with the "button in the ear".

Every single part of a Steiff animal is sewn by hand.

With so-called "garnishing" a Steiff animal is completed.


Best Materials

Those wanting to create something special and unique of lasting value will need nothing less than the perfect “ingredients”. This not only applies to many other areas but especially to our Steiff manufacture, where we only use “ingredients” of the highest quality: for every Steiff animal, from head to paw. Starting with the thread, the filling material, buttons, eyes and accessories and right up to what is so characteristic for every Steiff animal: it’s “coat” or “fur”, which gives character and form to its appearance. So since 2009 we have been particularly happy to be able to call ourselves the world’s only manufacturer of stuffed toys with its own fabric factory.

fluffy, versatile, soft


Plush Steiff animals are fluffy and feel particularly soft and gentle. A special finishing technique gives Steiff’s knitted plush fabric a unique combination of soft feel and high durability. Plush can be used for a multitude of applications and its functionality makes it the ideal choice for the special demands of children’s sensitive skin.

cuddly, velvety, robust

Woven fur

Amazingly soft and natural-feeling, this beautiful fabric is quite valuable. It is created through a unique three-dimensional weaving technique that involves inserting threads into cotton backing perpendicularly. The result is especially appropriate for huggable toys, though this sumptuous fabric is also used in our Studio range of near life-size creatures.

soft, silky, opulent


Although the number of alpaca animals in the Steiff range has increased in recent years, the company discovered the material many years ago. Its resurgence in popularity is due to its wonderful feel and tremendous versatility. Alpaca can be used to create both soft Teddy bears and ultra-realistic animals.

lustrous, shiny and sleek


This natural material from the wool of the angora goat is the classic Teddy bear material. In fact, it was used for the first Teddy bear ever created. The fiber is both beautiful and durable, which accounts for the amazing number of vintage. Steiff creations that appear today in superb condition.

Eco-quality of the highest level.

Steiff organic cotton

The Steiff Bio-Baby series is made of pure organic cotton from controlled organic cultivation. Our organic cotton, woven in our own weaving mill Steiff Schulte in Duisburg, is certified according to GOTS (Global Organic Textile Standard) and complies with IVN guidelines (Internationaler Verband der Naturtextilien [International Association of the Natural Textile Industry]). This allows us to achieve incomparable product quality, which stands for all-round unspoilt nature: ecological cultivation without pesticides, no application of optical brighteners, colouring without allergenic components as well as fair working conditions for all those involved. Feeling, touching, smelling and tasting – that’s how our little ones discover their big world. And are now joined by their Steiff friends made of purely organic materials.